Stop Creating Disloyal Patients

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Competition used to be other healthcare systems. Now it’s everything from direct-to-patient apps, to the big box store or pharmacy chain down the street. Give consumers what they really want.

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Convenience Care is Here, and It’s Eating Your Lunch

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The number of Americans who report they have a dedicated primary care doctor is on the decline. Consumers now expect to engage with healthcare providers on their phones, tablets, or computers. Patients who don’t feel well want care right away, and as close to home or the office as possible.

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Bright Idea: Healthcare Automation

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Automation has radically reshaped the contours of business. But the industry that accounts for almost 18 percent of the United States GDP—healthcare—is woefully behind.

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Virtual Front Door or Brick Wall? Care Pathways in Healthcare

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If your patients take the time and effort to engage with you virtually but they run into a brick wall, your virtual front door isn’t a door at all. To invite patients in, care pathways need to be clearly visible to them, easy to navigate, and provide a clear, effective pathway to care.

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