April 20, 2021

Baptist Health Partners with Bright.md to Improve Access to Care

PORTLAND, Ore. — April 20, 2021 — In a move to improve patient experience and care delivery, Kentucky-based Baptist Health has partnered with Bright.md, the leading digital health company transforming the patient-provider experience. Through this partnership, patients in Kentucky and southern Indiana will have access to high-quality, evidence-based care along with automated clinical intake and documentation.

“We’re in a critical moment for the healthcare industry, and we’re now taking lessons we’ve learned from the pandemic to meet the challenges of the future — including the importance of a virtual care strategy that is beneficial for our patients and for our clinical teams,” said Brett Oliver, MD, Baptist Health’s chief medical information officer. “Patient experience and efficiency are top of mind, which is why we’re excited for our partnership with Bright.md. Together, we’ll build upon Baptist Health’s mission of providing innovative, quality care to the people of Kentucky and southern Indiana.”

With this partnership, Baptist Health can expand its e-visit offerings from six common medical conditions to up to 31 potential problems. The patient completes an online questionnaire, answering inquiries about the reason for the virtual visit, personal information, health history, medications, and allergies. That information is then given to a healthcare provider to assess and make a diagnosis. Medical conditions now assessed through an e-visit include cough, red eye, sinus issues, urinary infections, and COVID-19/flu screening.

Baptist Health selected Bright.md because of its robust and existing Epic electronic health record integrations, and its intuitive smartphone-enabled solutions. The largest not-for-profit health system in Kentucky, Baptist’s network of more than 1,100 physicians and advanced practice clinicians, nine hospitals, and more than 350 outpatient facilities and services will soon be equipped with Bright.md’s solution to improve care delivery.

With its pioneering technology, Bright.md provides seamless, high-quality patient and provider experiences. These capabilities have been improved through the company’s new platform which works to solve many of the most pressing issues facing the healthcare industry today. With expanded functionality, clinical content, and offerings, the Bright.md platform integrates its signature pre-visit interviews and asynchronous treatment with navigation to guide patients to optimal care based on their symptoms and preferences.

“We’re thrilled to partner with Baptist Health to expand upon our shared vision of transforming care delivery through innovation,” said Steve Giannini, CEO of Bright.md. “We look forward to helping improve access to care for more people throughout Kentucky and southern Indiana, and are ready to get to work with the stellar providers and executives at Baptist Health to help them reach their goals.”

About Baptist Health

Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of nine hospitals; employed and independent physicians; and more than 400 points of care in 83 Kentucky counties, seven counties in Illinois, six counties in Southern Indiana and two counties in Tennessee, including: outpatient facilities, physician practices and services, urgent care clinics, outpatient diagnostic and surgery centers, home care, occupational medicine and physical therapy clinics, and fitness centers.

Baptist Health’s nine owned hospitals include more than 2,700 licensed beds in the Kentucky communities of Corbin, Elizabethtown, La Grange, Lexington, Louisville, Madisonville, Paducah, Richmond, and New Albany, Indiana. Baptist Health employs about 22,500 people in Kentucky and surrounding states. Baptist Health’s physician network, Baptist Health Medical Group, has about 1,500 employed providers, including about 800 employed physicians, plus more than 2,000 independent physicians.

About Bright.md

Bright.md is a leading virtual care solution trusted by health systems to automate clinical workflows and administrative tasks, improving patient and provider engagement and driving operational efficiency. With its pioneering technology, Bright.md improves how health systems deliver care, from patient acquisition through clinical interview and treatment, to reduce 90% of administrative workflows, lower patient wait-times to 6 minutes on average, and drive patient loyalty with industry-leading satisfaction ratings. Founded in 2014 and based in Portland, Oregon, Bright.md has been named a Gartner Cool Vendor in Healthcare, a Vendor to Watch by Chilmark Research, and is the preferred choice of AVIA’s Virtual Access cohort. Bright.md was named to the CB Insights Digital Health 150 in 2020, and recognized by Forbes as one of America’s Best Startup Employers in 2021. Bright.md is backed by B Capital Group, Seven Peaks Ventures, Pritzker Group Venture Capital, Philips Health Technology Ventures, UnityPoint Health Ventures, and Concord Health Partners. For more information, visit Bright.md.

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Anna Tenuta

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