December 8, 2021

Baptist Health introduces Bright.md to community to improve patient experience

December 8, 2021 — For common medical conditions like ear infections, rashes, or the flu, patients in Kentucky and southern Indiana now have on-demand access to Bright.md’s evidence-based care at their fingertips to help them get the quality care they trust from Baptist Health, 24/7.

Baptist Health’s eVisits, which help bridge gaps in patient access, have been bolstered by its rollout of Bright.md, the leading asynchronous telehealth solution transforming the patient-provider experience. An eVisit is a type of virtual care in which patients answer questions about their symptoms via an online medical interview that adapts based on their responses. Available on your phone or computer, eVisits allow for faster online care. A pool of highly-qualified, licensed Baptist Health providers review questionnaire results and provide a diagnosis and treatment plan.

With Bright.md’s solution, Baptist Health expands its eVisits offerings from six common medical conditions to 25, including coughs, pink eye, sinus issues, urinary infections, and COVID-19/flu screening. Baptist patients can begin an eVisit powered by Bright.md to answer questions by visiting the website here.

“In just the few weeks since we launched Bright.md to our community, we’ve seen more patients take advantage of our eVisits, a new and easy way to receive medical attention for select minor conditions. We’ve seen impressive results, especially in the time it takes for our providers to deliver care with the solution,” said Brett Oliver, MD, Baptist Health’s chief medical information officer. “Bright.md‘s technology is evidence-based and consistent, integration into our Epic medical record is seamless, and we’ve seen strong patient and provider satisfaction.”

“This partnership came at a great time, as patient experience and operational efficiency are absolutely critical to help us move through the pandemic, while advancing our mission of providing innovative, quality care to the people of Kentucky and southern Indiana,” added Dr. Oliver.

As part of this partnership, Baptist Health has also launched Bright.md’s new Navigate solution as a care finder directing patients to the right venue of care based on their symptoms, directly through Baptist Health’s website or MyHealth App.

Navigate asks patients to answer a few questions about their symptoms and links them directly to the recommended next step configured by Baptist Health—whether that be starting an on-demand asynchronous appointment, searching for a primary care provider, or going to an urgent care clinic.

“When we were considering how to drive efficiencies and meet changing patient expectations to keep them coming back for all of their care needs, Navigate by Bright.md really exceeded our expectations in terms of configurability, ease-of-use, and the breadth of conditions covered,” explained Dr. Oliver. “This new Care Finder is critical to make sure we’re not only getting more people access to care, but getting them to the right level of care to meet their needs as quickly as possible.”

The largest not-for-profit health system in Kentucky, Baptist Health’s network of more than 1,500 physicians and advanced practice clinicians, nine hospitals, and more than 350 outpatient facilities and services are now equipped with Bright.md’s solution to improve care delivery and drive efficiencies throughout the system.

“Working closely with the Baptist Health team through implementation really reinforced how aligned we are in our commitment to transforming care delivery through innovation,” said Steve Giannini, CEO of Bright.md. “We’re excited to see we’re already helping to make an impact, especially to get more people access to the quality care they need, and we look forward to expanding upon our partnership with Baptist and their community.”

About Baptist Health

Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of nine hospitals, employed and independent physicians, and more than 400 points of care, including outpatient facilities, physician practices and services, urgent care clinics, outpatient diagnostic and surgery centers, home care, fitness centers, and occupational medicine and physical therapy clinics.

Baptist Health’s eight owned hospitals include more than 2,300 licensed beds in Corbin, Elizabethtown, La Grange, Lexington, Louisville, Paducah, Richmond and New Albany, Indiana. Baptist Health also operates the 410-bed Baptist Health Deaconess Madisonville in Madisonville, Kentucky in a joint venture with Deaconess Health System based in Evansville, Indiana. Baptist Health employs more than 23,000 people in Kentucky and surrounding states.

Baptist Health is the first health system in the U.S. to have all of its hospitals recognized by the American Nursing Credentialing Center with either a Magnet® or Pathway to Excellence® designation for nursing excellence.

Baptist Health’s employed provider network, Baptist Health Medical Group, has nearly 1,500 providers, including more than 750 physicians and more than 740 advanced practice clinicians. Baptist Health’s physician network also includes more than 2,000 independent physicians. Learn more at www.BaptistHealth.com.

About Bright.md

Bright.md is a leading virtual care solution trusted by health systems to automate clinical workflows and administrative tasks, improving patient and provider engagement and driving operational efficiency. With its pioneering asynchronous technology, Bright.md improves how health systems deliver care, from patient acquisition through clinical interview and treatment, to reduce 90% of administrative workflows, lower patient wait-times to 6 minutes on average, and drive patient loyalty with industry-leading satisfaction ratings. Founded in 2014 and based in Portland, Oregon, Bright.md has been named a Gartner Cool Vendor in Healthcare, a Vendor to Watch by Chilmark Research, and is the preferred choice of AVIA’s Virtual Access cohort. Bright.md was named to the CB Insights Digital Health 150 in 2020, and recognized by Forbes as one of America’s Best Startup Employers in 2021. Bright.md is backed by B Capital Group, Seven Peaks Ventures, Pritzker Group Venture Capital, Philips Health Technology Ventures, UnityPoint Health Ventures, and Concord Health Partners. For more information, visit www.Bright.md.

Share on facebook
Share on twitter
Share on linkedin