How it works

Our health system partners each staff Bright.md differently. However, Bright.md is most often staffed by a system’s providers to maintain community trust while ensuring long term growth. For some systems, Bright.md is staffed by urgent care providers working in in-person urgent care clinics and/or those staffing urgent care video visits. Since patients most often use Bright.md for the same common conditions they seek care for in urgent care settings, this staffing model maintains clinical consistency and care quality. For other health systems, Bright.md is staffed by a pool of providers and clinicians, APNs, APPs, an/or PAs who focus on delivering care to patients virtually. This often means the same providers delivering care through Bright.md are also staffing on-demand or scheduled video visits. Because Bright.md is designed to automate paperwork while providing robust clinical decision support, our platform addresses common staffing challenges and leads to significant clinician cost savings—systems don’t need to hire more providers to meet the demands of growing patient populations through asynchronous care. In addition, we help free-up provider time spent on treating low-acuity common conditions, enabling doctors to spend more time on complex or routine needs. Operationally, Bright.md partners with a number of different health system staff during our implementation process, including an executive sponsor, clinical champion, the product owner, and an IT product manager. On the technical side, our platform requires resources such as an interface analyst, EMR analyst, and network engineer. Read more >

Bright.md’s clinical content is what we like to think of as the “medical brain” of our platform. Because we’ve been building and refining our clinical content for more than eight years—improving with reviews and feedback from clinician leaders at some of the top health systems in the country—we’ve built a clinical content engine that can’t be replicated. We constantly work to evolve the Bright.md platform to address our health system partner needs and are consistently adding new care modules. We use a number of different resources to inform our clinical content, including clinical practice guidelines from professional medical societies, validated screening tools, proven clinical decision rules, recommendations from organizations like the Centers for Disease Control (CDC), and online medical compendiums like UpToDate. All of the resources we use are trusted for their adherence to evidence-based medical guidelines. Bright.md’s clinical content enables the same quality of care for low-acuity conditions as any face-to-face appointment. We’re able to gather just as comprehensive—if not more comprehensive—patient history than what’s gathered in direct patient-provider interactions. Read more >

Health systems have flexibility when it comes to reimbursement for an asynchronous telehealth solution like Bright.md. Essentially, our health system partners have gone down one of three paths regarding reimbursement; all three, however, are dependent on the payer mix and parity laws, which differ from state to state. With Bright.md, self-insured employees or patients could spend $0 on their visit, since our solution provides quality care that’s equal to—or even better than—a video or in-person visit. Not to mention, we’re steering patients away from other costly avenues of care like urgent care centers or EDs. Health systems can also charge patients a flat fee for using the service—our partners have found patients are willing to pay out-of-pocket despite having existing insurance coverage, because they appreciate Bright.md’s convenience, quality, and time savings. Most of our customers who choose this route remain competitive in their pricing model, charging between $20 and $40 for an asynchronous visit, so that it’s similar to the cost of a co-pay for the patient. Lastly, health system partners can choose to bill the patient’s insurance, even though reimbursement rates for asynchronous visits vary among states and payers. Our solution is designed to identify patient insurance and send charging information to a billing solution. Billing staff would then complete the same workflow for reimbursement as they would for other visits. Read more >