Company

Focused and motivated

We want better for all of us

Bright.md was founded by physicians and technology experts with decades of real-world experience. We understand the complexities and pain points of modern healthcare delivery.

For you, that means we’re your dedicated partner, helping you deliver a level of transformative, sustained patient care excellence that puts you on the map and keeps you there.

Take a closer look at Bright.md.
Bright.md company volunteer

Our Story

Founders Ray Costantini and Kitty Powell

A collaborative vision and unique partnership between Dr. Ray Costantini, a physician and healthcare change agent, and Kitty Powell, a veteran digital health innovator, sparked Bright.md back in 2012.

At the time, Ray and Kitty were working at one of the largest care delivery systems in the U.S. and had first-hand experience with the highs and lows of early telehealth solutions, most of which didn’t deliver on promised efficiencies or care. They knew the future of telehealth hinged on human-centered technology—an approach that had transformed other industries with huge success. Now it was healthcare’s turn.

The founders had a clear vision for the Bright.md solution. They would create a virtual care delivery platform that made high-quality healthcare accessible, affordable, and convenient for patients, and, at the same time, create enormous efficiencies in clinical workflows to allow doctors to practice expert medicine, not master administrative tasks.

Suffering the loss of a founder, but intensifying commitment

Kitty Powell and Mark Swinth

Early in the company’s formation, the unthinkable happened: Kitty lost her battle with breast cancer. Assuming the vision and energy of his wife’s Bright.md devotion, Mark Swinth, a veteran technology company founder, stepped in as co-founder and CFO to partner with Ray to drive the mission and the company forward. No small task as he had also just become a single dad to four young kids.

The inspiration and urgency of Kitty’s dream for Bright.md—how it could help fix a broken care system—catalyzed everything that came next for Ray, Mark, their families, and the company.

Bright minds thinking independently. Acting together.

In 2014, the founders brought together a team of clinical content experts and world-class engineers to develop an asynchronous, AI-powered telehealth solution that revolutionized the way care is delivered for more than 470 low-acuity conditions. Here’s the rest of our story:

2014-2015: Company founding, alpha product released, seed funding secured.

2016-2017: First commercial product release and installation, received AVIA best virtual care solution, Gartner named Bright.md a “Cool Company” and leader in the care automation category, and Bright.md secured Series B funding.

2018-2019: Expanded client base to serve millions of patients throughout the U.S. and Canada, earned Forrester’s “New Wave Leader 2019″ for Virtual Care Solutions for Digital Health.

2020: Secured $16.7M series C funding, developed and launched two new products within weeks to respond to the COVID-19 patient demand crisis.

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Our Team

Ray Costantini

Ray Costantini

MD, Co-Founder & CEO

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Mark Swinth

Mark Swinth

Co-Founder & CFO

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Robert DiFalco

Robert DiFalco

VP, Engineering

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Kara Kerker

Kara Kerker

VP, Marketing

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Jeremy Robbins

Jeremy Robbins

VP, Sales

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Julia Millard

Julia Millard

VP, Customer Success

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Gaylyn Sher-Jan

Gaylyn Sher-Jan

VP, People

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Todd Etchieson

Todd Etchieson

VP, Product

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Our Values

Shared success. Collective efforts. Individual accountability.

We are a team of inspired, accountable individuals, privileged to bring to market technology that’s helping heal a broken U.S. healthcare system.

At Bright.md, we live our values:

Excellence

Dedication to continual improvement and innovation; an insistence on surpassing ordinary standards

Stewardship

Responsible planning and management of the resources entrusted to us

Compassion

Empathy for, and an active desire to alleviate, the suffering of others

Dignity

Recognition that all people have an innate right to respect and ethical treatment

Bright.md stands with Black Lives Matter movement.

Employee volunteer Oregon Food Bank
Bright.md employee t-shirt
Employees at Volunteer Oregon Food Bank
Bright.md employee and dog

Careers

Want to make healthy happen with us?

Collectively, we are ‘all in’ when it comes to Bright.md’s purpose. We love knowing that our contribution is moving healthcare forward by helping patients get expert care faster, more conveniently, and with far less hassle and cost.

Listen to Bright.md employees share why it matters to work for a company that’s transforming healthcare and changing lives.

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