We’re on a mission to make each healthcare experience easy and enjoyable for everyone–by transforming the system from within.

Our vision? To power a healthier future with asynchronous care.

Our story

Over the last nine years, Bright.md has cemented its position as the leader in asynchronous telehealth. Our founders set out to create a virtual care delivery solution that makes high-quality healthcare accessible, affordable, and convenient for patients while creating efficiencies that allow providers to practice at the top of their license and help future-proof health systems.

Unlike other virtual care solutions, and well before the pandemic accelerated telehealth adoption and awareness, Bright.md was created to do more than just replicate the in-person care experience, but truly transform care delivery by solving healthcare’s largest root problems.

Today, partnering with health systems across the U.S., we’re redesigning healthcare with and for patients and providers. And while the value of asynchronous care has been proven time and again, we’ve only begun to tap into the potential for asynchronous telehealth to ensure a more sustainable, healthy future.

Why Bright.md is the leader in asynchronous care

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patient satisfaction rate
Our solution is on-demand, convenient, and designed for inclusivity
LESS THAN
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provider time to deliver care
Providers can focus on delivering quality care without the administrative burden
0 min
patient interview time

Thorough assessment builds patient and provider trust

0 %
patients avoided ER or urgent care
Reducing cost of care for low-acuity, common conditions
Explore our solution

Our team

Steve Giannini

Steve Giannini

Chief Executive Officer

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Steve Giannini

Steve Giannini

Chief Executive Officer

Steve brings over 20 years of experience in business growth, operations, and development across industries including software, technology, and healthcare. His experience on the leadership team at CNET focusing on strategic partnerships and business development drove him to co-found San Francisco-based business accelerator Alliance, where he provided C-level guidance and support to clients ranging from Fortune 500 companies to disruptive startups. Most recently, Steve co-founded Portland-based software company Opal, where he was President & CEO, leading and scaling the company to become the marketing software of record for iconic brands including Starbucks, Target, Airbnb, and GM.
Mark Swinth

Mark Swinth

Co-Founder & Chief Strategy Officer

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Mark Swinth

Mark Swinth

Co-Founder & Chief Strategy Officer

Mark is an experienced business strategist, entrepreneur, and tech team leader with a track record of overcoming strategic and operational challenges of all sizes. As a Bain strategy consultant, he led teams tackling CEO level strategy issues at Fortune 500 client companies in the software, healthcare and technology industries. He founded, ran and successfully exited an enterprise software company in the fintech and legal space. Mark was recognized as CFO of the Year (2018) by the Portland Business Journal.
Emily Goetz

Emily Goetz

VP, Commercial

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Emily Goetz

Emily Goetz

VP, Commercial

Emily has a track record of helping early-stage companies accelerate go-to-market impact. Emily has previously held leadership roles at CrowdStreet, inDinero, and Jama Software, technology startup companies where she helped build high-performing marketing teams and growth plans. She now leads the commercial team, comprised of marketing and sales. This tightly aligned team is focused on helping healthcare delivery systems understand how Bright.md can improve access to care for patients and eliminate administrative burdens on providers. Emily was also recognized as #21 on The Top 50 Women Leaders in SaaS of 2019 by the Software Report.
Robert DiFalco

Robert DiFalco

Chief Technology Officer

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Robert DiFalco

Robert DiFalco

Chief Technology Officer

Robert has more than 20 years of experience as a commercial software professional. Working on product and product strategy in the roles of engineer, software architect, designer, product manager, and CTO, he has delivered patentable and useful innovation for a range of technology companies such as Tripwire and Wai, LLC. Robert manages teams of engineers who develop, operate, and sustain healthcare products that delight people, whether they are receiving or delivering care.
Scott Katz

Scott Katz

VP, Finance

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Scott Katz

Scott Katz

VP, Finance

Scott has more than 15 years of experience leading various finance functions across numerous technology sectors. Prior to joining Bright.md, Scott worked at Abstract Software, an early-stage startup, and spent more than 10 years at CA Technologies, Inc., an enterprise dev/ops and security software company. Scott is focused on scaling the Finance and Data teams at Bright.md through a period of sustained growth.
Anna Tenuta

Anna Tenuta

VP, Communications

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Anna Tenuta

Anna Tenuta

VP, Communications

Anna leads brand, communications, and customer success at Bright.md. With her team, she partners with health system leaders to address key challenges in care delivery, hone their digital health strategy, and educate and engage their patients and providers. She is passionate about telling stories and building a powerful brand to help more people experience the power of asynchronous care. Anna brings a proven track record of building high-performing teams that accelerate business growth, drawing on leadership experience in communications, PR, and customer experience in growth-stage companies and non-profits including Maven Clinic and Global Fund for Women.
Angela Fox

Angela Fox

VP, Data Science

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Angela Fox

Angela Fox

VP, Data Science

Angela Fox is the Head of Analytics at Bright.md. She is an experienced healthcare analytics leader with a focused understanding of risk-based models, measurement best practices, population health strategies, and more. Most recently, Angela spent nearly a decade at Providence Health & Services, including as the Director of Business Reporting Analytics and Acting Director of Senior Health. She brings expertise in data visualization, population-based reporting, clinical integration, and data-driven storytelling.
Josephine Vu

Josephine Vu

VP, People

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Josephine Vu

Josephine Vu

VP, People

Josephine Vu is the Head of People at Bright.md. She is an experienced people leader with a strong background in developing culture and engagement, talent management, training, and more. Prior to Bright.md, Josephine was the Director of People & Culture at the Bates Group, as well as the Senior Director of HR & Talent at Food Corps, both based in Portland, Oregon. She holds an MS in HR Management from Johns Hopkins University, and is passionate about organizational culture and fostering diversity and inclusion.
Dave Minns

Dave Minns

VP, Sales

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Dave Minns

Dave Minns

VP, Sales

Dave Minns is the Vice President of Sales at Bright.md. A seasoned SaaS and health tech leader with nearly 30 years of experience in enterprise sales dating back to Oracle, Dave has developed and led teams at WebMD (formally WellMed) as well as Healthnotes, and was most recently at Opal. At Bright.md, Dave leads our sales team and is responsible for honing our go-to-market strategy and ensuring our sales motion is focused on resolving business challenges for our customers, clearly articulating value drivers, and achieving desired outcomes.
Dr. Christina Chen

Dr. Christina Chen

MD, Medical Director

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Dr. Christina Chen

Dr. Christina Chen

MD, Medical Director

Dr. Christina Chen is a board-certified physician trained in family medicine. She began practicing medicine in 2007 and has vast experience delivering care both in-person and virtually. As medical director, she ensures the clinical content inside the Bright.md platform is of the highest quality and adheres to the strictest standards of evidence-based medicine. She oversees the development of new content and monitors the latest guidelines and recommendations to keep clinical modules up to date. Christina also provides insight to product teams and works with our customers to optimize the clinical experience for their providers.

Clinical Advisory Board

The Bright.md Clinical Advisory Board is a group of leaders from across our customer base who meet regularly to discuss the advancement of use cases for asynchronous telehealth, while ensuring Bright.md remains at the forefront of digital transformation.

Find out why our clinical content sets us apart

Bright.md in the news

Will We See a Value-Based World in 2023?

Bright.md named to AVIA Connect Top Virtual Visit Companies Report 2023

18 HLTH 2022 Predictions from Digital Health Executives to Watch

Panda Health Announces Launch of New Categories for Health at Home

Putting people first at Bright.md

At Bright.md, we understand the complexities and pain points of modern healthcare delivery. Each member of our team is or has been a patient, a provider, a caregiver, or brings a different experience with healthcare to our mission every day. It’s why we’re passionate about what we do.

We are driven by four core values: excellence, stewardship, compassion, and dignity. And we collaborate in a remote-first environment from all over the U.S. to solve complex problems, innovate to propel our product forward with our customers, and power a healthier future through asynchronous care.

Find out how we're powering a healthier future

See how asynchronous telehealth is powering the future of healthcare

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