Company

A collaborative vision and unique partnership between Dr. Ray Costantini, a physician and healthcare change agent, and Kitty Powell, a veteran digital health innovator, sparked Bright.md back in 2012.

At the time, Ray and Kitty were working at one of the largest care delivery systems in the U.S. and had first-hand experience with the highs and lows of early telehealth solutions, most of which didn’t deliver on promised efficiencies or care. They knew the future of telehealth hinged on human-centered technology—an approach that had transformed other industries with huge success. Now it was healthcare’s turn.

The founders had a clear vision for the Bright.md solution. They would create a virtual care delivery platform that made high-quality healthcare accessible, affordable, and convenient for patients, and, at the same time, create enormous efficiencies in clinical workflows to allow doctors to practice expert medicine, not master administrative tasks.

Suffering the loss of a founder, but intensifying commitment

Early in the company’s formation, the unthinkable happened: Kitty lost her battle with breast cancer. Assuming the vision and energy of his wife’s Bright.md devotion, Mark Swinth, a veteran technology company founder, stepped in as co-founder and CFO to partner with Ray to drive the mission and the company forward. No small task as he had also just become a single dad to four young kids.

The inspiration and urgency of Kitty’s dream for Bright.md—how it could help fix a broken care system—catalyzed everything that came next for Ray, Mark, their families, and the company.

Bright minds thinking independently. Acting together.

In 2014, the founders brought together a team of clinical content experts and world-class engineers to develop an asynchronous, AI-powered telehealth solution that revolutionized the way care is delivered for more than 470 low-acuity conditions. Here’s the rest of our story:

2014-2015: Company founding, alpha product released, seed funding secured.

2016-2017: First commercial product release and installation, received AVIA best virtual care solution, Gartner named Bright.md a “Cool Company” and leader in the care automation category, and Bright.md secured Series B funding.

2018-2019: Expanded client base to serve millions of patients throughout the U.S. and Canada, earned Forrester’s “New Wave Leader 2019″ for Virtual Care Solutions for Digital Health.

2020: Secured $16.7M series C funding, developed and launched two new products within weeks to respond to the COVID-19 patient demand crisis.