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August 4, 2021

How to generate revenue faster by making your tech stack—not your clinicians—work harder

* This is part two of a three-part series focusing on strategies for increasing revenue in 2021. Find part one here, and keep an eye out for part three, coming soon.

It’s an exciting time in healthcare, particularly within health IT—Covid-19 has propelled the use of new technologies into the mainstream, as healthcare execs and providers alike continue to assess their next steps in developing a digital care strategy.

With a number of new solutions on the market—and buzz terms like ‘asynchronous care’ and ‘digital front door’ on the tip of everyone’s tongue—determining a strategy and assessing solutions can be daunting. But when doing so, it’s important to remember that telehealth tools can be more than just digital substitutions for replacing dated workflows. Instead, leaders should choose to see them as avenues for digital transformation. By choosing to implement the right solution, not only can you integrate care modalities into one seamless journey across your care continuum—you can also reap the benefits of cost savings and a boost in revenue all while alleviating administrative burden for your clinicians.

So just how, exactly, can the right digital tools make this possible?

Care coordination for an ideal patient experience

No matter the size of the health system, the greatest gains in revenue generation comes from patient attraction and retention. To do so, ensuring a streamlined experience is key. This happens through smart care automation that moves patients across all modalities of care seamlessly, which requires a top-notch data integration with your EHR. And full interoperability with your existing system doesn’t just streamline clinical workflows; it protects a patient’s care continuum across all the modalities you offer. As a result, this ensures care excellence and a great experience for patients.

“Doctor got back to me very quickly. The response was very thorough, explaining diagnosis. Test was ordered, and easy to schedule. I was expecting a more generic response from the doctor, but the experience still felt personal, despite describing my symptoms via questionnaire.” - Patient and Bright.md user

Bright.md puts patients at the center of its solution. The platform is designed with the patient experience in mind and is constantly evolving to better delight and engage patients on a journey that ultimately promotes patient loyalty. In fact, 90 percent of patients who have used Bright.md say they want to use it again. The Bright.md team uses patient feedback and insights to shape improvements to UX/UI and our product roadmap. In turn, patients say the platform is easy-to-use and connects them with treatment quickly, making them feel in control of their health.

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Automate busywork for higher profitability

No matter the care modality, all patient-clinician encounters tend to require a large amount of administrative work—intake, charting, coding, preparing billing files, and accessing and updating an EHR. And as a result, it’s common for clinicians to feel weighed down, since tasks like these often result in them not practicing medicine at the top of their license—which also means a decrease in revenue for your health system.

Virtual care automation, instead, lets software take care of these tasks so clinicians are free to problem solve, think critically, and engage with patients. A virtual care solution that includes asynchronous telehealth functionality—like Bright.md—automates patient intake, clinical workflows, and administrative tasks, making each episode of care more productive.

Bright.md helps drive critical cost savings across key cost levers. For instance, the cost to deliver care for low-acuity conditions can be decreased significantly, with less provider time required and automated administrative tasks integrated directly into your EHR.

Additionally, a key cost saver is ER avoidance—with the use of Bright.md, patients with urgent, low-acuity needs are redirected through the platform to our Treat solution, rather than going to the ER. Across our customer base, about two percent of patients who completed a Bright.md visit said they would have gone to the ER if they didn’t have access to the platform.

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Support clinician workflows through quality content

We believe the future of healthcare is a hybrid model, but far too many digital tools today only shift where care is delivered, without getting to the root of the problem. Bright.md’s virtual care solution is designed for both patients and providers. The platform automates and streamlines clinical workflows, pre-visit interviews, and patient intake ahead of any in-person or virtual appointment.

The platform’s clinical content, though, is what sets Bright.md apart from other virtual care platforms you may encounter—and it’s what physician users say makes them trust the solution as a key tool for delivering care. Bright.md has clinical content for 41 modules that cover more than 500 low-acuity conditions and 100 ICD-10 codes. The content is evidence-based and updated regularly based on the latest clinical guidelines by a team of physicians, writers and editors. Because the Bright.md team has been building and refining our content for more than seven years, we’ve built a clinical content engine that can’t be replicated. Additionally, we continue to add more robust modules to cover more conditions, all at a faster pace.

Why automation is smart business

Although there are many misconceptions around automating parts of healthcare, Bright.md prides itself on bettering both the patient and the clinician experience by alleviating administrative burden while offering clinicians trusted content, and meeting patients where they are with an ideal care experience. Cost-savings can be seen all around, from freeing up provider time to reducing the number of expensive trips to the ER. As the industry continues to move towards a hybrid approach to care post-pandemic, make sure the digital tools you implement are centered around care excellence, while also enabling significant cost savings for your organization.

Ready to learn more about Bright.md’s asynchronous care platform?
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