With HIMSS22 kicking off, healthcare executives are looking to reclaim patient volumes and drive top-line revenue—something that’s never been more critical to the survival of healthcare delivery systems across North America. During Covid-19, many systems implemented telehealth tools as a lifeline for patients, and to combat mounting losses. As a result, consumers who experienced the advantages of virtual care delivery continue to demand these functionalities—which has led to a decreased sense of loyalty in the convenience care market and increased competition for patients.
With that said, we know how important it is for today’s healthcare executives to effectively generate revenue through technology that attracts and retains patients while streamlining processes for providers. Just how can you kick your digital front door wide open, while staying competitive and building back up your bottom line?
Understanding patient connection is critical
Patients are clear—they wanted virtual care even before the pandemic hit. Then, millions had little choice but to get their care via telehealth during Covid-19. Now, even more patients genuinely prefer this convenient, affordable, and fast way to receive high-quality care. In fact, according to McKinsey, telehealth utilization has stabilized at 38 times higher than before the pandemic.
Virtual care is also the most effective way for healthcare systems to rebuild patient volumes, drive revenue streams, and control costs. Bright.md’s virtual care solution uses digital access points to help patients find, access, and receive care, while clinicians can treat patients from the platform asynchronously or triage them to the right level of care, whether that be video or in-person. Additionally, it enables your existing tech stack to work more productively for each patient encounter—asynchronously, in-person, or via video.
Eliminate barriers while saving money
According to a recent report, the number of Americans in specific income tiers who have home broadband or a smartphone has not significantly changed from 2019 to 2021. In turn, a large number of Americans face challenges around care access, making it important to provide solutions that don’t require broadband, while also offering multiple languages, like Spanish. Patients facing geographic or transportation challenges now have an easy, on-demand option to start their care, creating value for your organization in the long run.
Deliver quality care to retain patients
Asynchronous telehealth done right ultimately drives patient volumes. At Bright.md, every part of a patient’s care journey is designed with them in mind, leading to happy consumers who opt to use the technology again—and who are more likely to come back to your health system for other care needs.
But before patients can be treated, they have to get through your digital front door. We’ve designed our platform to address some of the key barriers to patient access, including transportation, language, tech, literacy, wait times, inclusivity, and costs. According to one study conducted by the Annals of Internal Medicine, it costs about $150 to be treated for three of the most common illnesses in an urgent care setting–a sore throat, urinary tract infection, or ear infection. For patients, Bright.md customers charge between $0 and $40 per visit. Patients receive care for these and other complaints without an expensive trip to the ER while health systems gain significant cost savings.
Once a patient enters through, our latest product, Navigate, directs patients to the right level of care the first time and directly from your website after sharing their symptoms. The best part? It typically takes patients less than one minute to be guided to care.
Now, it’s necessary to deliver the kind of high-quality care and patient-friendly experience that will result in patient retention. By partnering with Bright.md, systems can more easily and efficiently treat patients for hundreds of low-acuity conditions covering more than 130 diagnoses within minutes with evidence-based, clinical content that is updated regularly with the latest guidelines.
Increase the capacity of your clinical teams
The Bright.md platform increases the capacity of your existing clinical teams, empowering providers with digital tools integrated within your EHR that eliminate administrative work—giving them more time to spend with patients with more complex needs. We do this by automating chart notes, after-visit summaries, treatment plans, prescriptions, and more, along with clinical intake and pre-visit interviews. As a result, providers can treat hundreds of low-acuity conditions in less than four minutes on average, from anywhere.
Differentiate your offerings to stay competitive and capture downstream revenue
A recent Bright.md survey showed three out of every five consumers would bypass local health systems for care and instead turn to online options, apps, or clinics. The writing is on the wall—for common conditions, patients value convenience and ease-of-use over brand. Don’t lose your patients to direct-to-consumer apps and retail outlets, forfeiting your built-in opportunity to provide long-term and expert care. Bright.md’s virtual care solution enhances your existing tech through integrations into your existing workflows for near-term, top-line growth that’s sustainable for the long haul.
About 50 percent of patients have delayed care during Covid-19, creating a backlog and potentially more serious conditions that health systems are now dealing with. However, systems can respond to this opportunity with virtual care that helps solve this problem, while attracting new patients and retaining existing ones. With Bright.md, there’s no need for patients to make appointments, leave home, or find a private place to make a call. Ease-of-use with Bright.md leads to strong patient satisfaction and—ultimately—patients who return to your system for more routine and complex care.
Learn more about driving value and revenue with asynchronous telehealth
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