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March 18, 2022

Bright Spots: Why asynchronous telehealth is perfect for today’s healthcare “power buyer”

According to a recent article by FierceHealthcare, it’s all about the ladies when it comes to consumer use and healthcare consumption. People who identify as women are today’s “power buyers,” the article states, making up about 80 percent of healthcare spend throughout the country. Women’s health has also captured investor attention, with digital health startups focused on women pulling in $1.3 billion in funding in 2021—nearly doubling total 2020 funding.

“You have to have blinders on, quite frankly, if you’re not understanding that dynamic and where the trend line is going,” said healthcare investor Lynne Chou O’Keefe, founder and managing partner at Define Ventures, during a Fierce JPM Week panel discussion.

“The question now is how do we now truly expand the definition of what is women’s health? I think that’s all our healthcare,” O’Keefe said.

What do we know about women and asynchronous telehealth?

Women as the “power buyers” of healthcare also align with asynchronous telehealth usage, based on our data. At Bright.md, we’re proud of the fact that women enjoy using our solution for the convenient, quality care we deliver for common conditions like UTIs, allergies, anxiety, and even care for children. In fact, 76 percent of Bright.md users across all of our customers identify as women, with more than half of those women under the age of 40.

“As a stay-at-home mom of three kids, this saved me from having to drag my kids to a doctor’s office so I could get meds. I will absolutely be using this from now on!” — Bright.md patient user

What does this tell us?

The benefits of asynchronous telehealth for patients, providers, and healthcare executives are many—think cost savings, streamlined efficiencies, and clinician well-being. For patients, asynchronous telehealth means convenient access to quality care for common conditions from anywhere, anytime—and typically includes a diagnosis, treatment plan, and prescription ordered within minutes of completing a dynamically changing clinical interview.

But for healthcare executives, having a strong female utilization rate makes Bright.md an even more strategic choice. As competition for care increases among consumers, the “power buyers” of healthcare want a convenient, safe, and personalized option for their common conditions—which is why they’re choosing Bright.md.

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